Data-Informed. People-Powered. Victory-Driven.
MEET VICTORY LAB
Victory Lab was founded by Levi Asher on a simple but powerful belief: campaigns are laboratories. Winning takes more than gut instinct—it takes smart experiments, real data, and the agility to adapt fast. We blend years of on-the-ground experience with a commitment to testing and learning what actually moves voters.
Levi has worked at every level of the political spectrum—from local races to presidential campaigns. That experience taught him that no two campaigns are the same—and success rarely comes from copying what worked last time. At Victory Lab, we partner with progressive candidates, causes, and organizations who are ready to think critically, take bold steps, and build something that lasts.
GET IN TOUCHWhat We Do
At Victory Lab, we don’t just follow the playbook—we create a new one. Whether you’re launching a campaign, building momentum, or navigating complex political landscapes, we partner with you to design strategies that win. We blend hard data with real-world insights to craft solutions that are as unique as your campaign. Here’s how we help you succeed:
- Campaign Launch & Management
From the very first idea to election day, we’re by your side, turning vision into reality. We manage every stage of your campaign—from initial strategy development and fundraising to voter outreach and media relations. Our hands-on approach ensures that your campaign stays focused, adaptable, and on track to win. - Strategic Advising for Candidates, PACs & Nonprofits
We provide expert guidance tailored to your unique goals. Whether you’re a candidate seeking to fine-tune your message, a PAC pushing for meaningful change, or a nonprofit aiming to mobilize voters, we help you create a roadmap that aligns with your values and mission. We help you connect with the voters who matter most and guide you through the critical decisions that will define your success. - Research-Driven Strategy
Good decisions are based on good data. We dive deep into both qualitative and quantitative research to uncover insights that drive your campaign’s direction. Our approach ensures that every tactic, whether it’s digital outreach, messaging, or voter engagement, is informed by the most accurate and relevant information available. We turn data into actionable strategy, ensuring your campaign resonates with voters at every step. - Creative Problem-Solving
Campaigns are unpredictable, but we embrace the challenge. Whether you’re facing a tough opponent, a fundraising gap, or an unforeseen crisis, we bring fresh, creative solutions to the table. Our team is skilled at identifying opportunities and overcoming obstacles, ensuring that you’re always a step ahead and on track for success.
