Data-Informed.
People-Powered.
Victory-Driven.
We work with progressive candidates and organizations to run smarter campaigns. Real data, fresh ideas, and the hustle it takes to win.
We work with progressive candidates and organizations to run smarter campaigns. Real data, fresh ideas, and the hustle it takes to win.
10 years of running campaigns at every level — distilled into a practical guide for candidates and staffers who want to move fast and win smart.
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The guide is on its way. We'll also send you periodic insights on Texas campaigns.
Every race is different. We don't recycle old playbooks — we build a plan that fits your campaign.
We run campaigns from start to finish — strategy, voter contact, paid media, branding, and website creation. We keep things moving so you can focus on talking to voters.
We advise candidates, PACs, and nonprofits on messaging, branding, paid & earned media and organizing strategy — we help make tough calls that shape a campaign.
From persuasion pieces to data-tested get out the vote, we design, print, and target direct mail that cuts through the noise and reaches the right voters at the right time.
Digital ads, TV and broadcast — we handle the budgeting, planning, and execution so your paid media actually reaches the voters who matter.
We built a real-time tracker for the Harris County 2026 Democratic Primary — used by over 1,496 campaign staffers, candidates, consultants, and party leaders during early voting.
Updated daily with real vote counts, compared to past elections so you can tell what's a real trend and what's just noise.
Who's actually showing up? We break it down by race, age, gender, and vote history using VAN data.
We flag voters who rarely show up for primaries but are voting this time — that's the kind of intel that changes how you target.
Are more people voting, or are the same people just voting earlier? Our models sort out the difference.
Campaigns are laboratories. Winning takes smart experiments, real data, and the agility to adapt fast.
I started Victory Lab because I got tired of seeing campaigns run the same way every cycle. What worked two years ago might not work today, and cookie-cutter strategies leave wins on the table.
I grew up in rural Missouri and cut my teeth on campaigns in major swing states like Michigan and Iowa before putting down roots in Texas. I've worked at every level — local races, countywide campaigns, all the way up to presidential. That range matters because it means I've seen what works (and what doesn't) across very different kinds of races.
We work with progressive candidates and organizations who want to be smart, move fast, and actually win. When I'm not on a campaign, you'll find me in Houston with my wife Michelle, our dog Truman, and our cat Ellie.
Ready to talk strategy? Tell us about your campaign and we'll figure out how to help.
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